Data protection is a key business function that enables business owners and executives to sleep safe at night knowing that in the event of data loss their data can be recovered back to an acceptable recovery point, providing regular recovery testing is taking place!
For many businesses in this day and age an acceptable recovery point is no longer days or hours but minutes or even seconds and that's due to how essential data now is to businesses in the data age. This is a result of the way data is being generated via all of us and our owned devices, that data is then harvested via organisations to gain competitive advantage and grow businesses further.
Google, Amazon, Facebook, Uber and Tesla are the sorts of companies who are leaders of the data economy and are harvesting data to its full extent and continue to find ways of growing their business via data.